Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why trust us? A whopping 59 percent of men and women say they want to make their sex lives more playful and fun, according to a new survey released today by International Communications Research and sponsored by We-Vibe. But if most people are craving more excitement in bed, why are we still having run-of-the-mill sex? Also worth nothing: Great sex can exist without an orgasm. Ignore Your Instincts That stereotype that men are the only ones who crave something new in bed is so false.